The business of Beauty is like any other. The
members of the profession look, with passion, to create something special.
You want something special for your clients and for yourself.
You work to:
These rewards are
spiritual, emotional and physical in the form of praise,
recognition and financial success. The industry works hard
on the first two. You are responsible to make the financial
success happen too!
Jack Canfield, in 'The Success Principles', (author of
Chicken Soup for the Soul), believes that
Events x Reponses = Outcome.
I would like to give you an example: A male
client, who gets his hair cut or manicure or facial every three weeks always
seems to forget to make his next appointment and in one year instead of
visiting you 17 times during the year for a $35.00 haircut, for example
providing you with about $600 in income, shows up only 12 times and you earn
only $420.00, which is $180 less than you could have made from him.
If this happens with 10 clients that's $1,800
less than you could have earned that year - for no really good
Now, if you found a way to be sure he is in your chair
17 times, that $180 is in your pocket ready to help bring you financial
success. You did no more work than you would have before!
I would like to propose that we change Jack Canfield’s
premise and say:
Thoughts + Action CREATES Events x Response =
So, if you are thinking: “My financial success is in my
hands” then you will take the ACTIONS to bring that about.
Those actions will create the EVENTS, more appointments which you
will RESPOND to with more service and the OUTCOME?
MORE MONEY TO YOU!
Seems simple? Let’s do it. Find that way to
have the clients you have visit more often, buy more product, receive more
types of service from you, bring referrals to your partners in the salon or
spa (refer to a manicure, facial, massage) and bring more financial success
to your life!
I believe that good personal client management
software, CLIENT KEEPER, can help you do
that. Set recurring appointments for your clients, let the software
remind them all the time so they don’t miss an appointment, track their
likes and dislikes so you can email them specials on product or referral
services and create thousands in cash to you, where before there were
Think about your financial success – you deserve it!
See you next time,
CK Systemz, LLC
Client Keeper for the Beauty Professional
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