As booth rental and
commission shops alike look for ways to make their businesses more
profitable, we turn to the value of good beauty and spa professionals
working in your salon. Talented people bring business, retain business
and most importantly can share business. Share business?
What does that mean? Let me explain:
If your team of talented beauty and spa professionals
develops their clientele, they build relationships. Moms bring in
sons and daughters, wives bring in husbands. Hair and color clients
decide to have their nails done; facials are gifts from dad to mom on
Mother’s Day. Dad loves to have a massage once a month from the spa,
shouldn’t mom have one too? All this creates shared clients.
If a client’s main stylist leaves, will the client stick around for the
The key to success is two-fold. Keep and grow
clients while you keep your talented professionals happy. The shared
client concept will keep everyone in the money.
So, utilizing a client management and automated
scheduling system can be helpful. If your professionals all maintain
in depth client profiles within their Client Keeper
Software System they now have the ability to share that profile
with others in the shop as well as receive additional clients from other
professional in return. This give and take will keep all their
schedules booked and money in the hands of the professionals and the salon.
If your shop is busy all the time its easier to provide
those little extras that are expected in a really attractive salon and spa.
If your stations are empty, your team will go elsewhere, and so will the
clients. I have never seen a customer return to a shop for the
cappuccino, if they love the way their hair was highlighted and that person
is now working down the street.
If each of your beauty and spa professionals maintained
their client database on his or her personal Client
Keeper Software System they will have easy access to email lists
for advertising shared client services. They can run specials; “$10.00 off
your first set of nails with your next hair appointment!” Client Keeper can
send this advertisement at no cost to your professionals, just auto- email
those in your database with that snapshot of your calendar and they will
make the appointments roll in!
Shared email lists can begin to create relationships
for additional services. As a salon owner you can even offer specials
on your sale products via advertising by your professionals to each of their
clients in their own database. This makes for a great reason for
another appointment or just a stop by to pick up their favorite leave-in
conditioner, nail polish or skin care product!
Working together for success is the key. They are your
salon team, lead them to more financial success than ever before!
CK Systemz, LLC
Client Keeper for the Beauty Professional
Click here to visit
For more information on Client Keeper
opportunities for area distributorships and group salon discounts click the
link above or just email us at email@example.com.