Yvonne! You are the creator and owner of Ennvoy Mineral
Cosmetics. Please tell us what the name "Ennvoy" means,
and how your company came to be.
Ennvoy (pronounced “on voy”) is actually an anagram of my
A few years ago, I noticed that my skin just wasn’t looking as
nice as it did when I was a few years younger. I began to look
for ways to improve not only the way my skin looked
cosmetically, but I also felt that I needed to also examine
other external factors contributing to my lack-luster
complexion. I began to question everything…the foods I ate,
the water I drank, the cleaning products I used, my exposure
to allergens and irritants – all of the "usual suspects".
last place I would have imagined to find serious offenders was
in my makeup and personal care products. I looked at my
drugstore bought foundation and began researching the
ingredients contained within my seemingly benign little bottle
of liquid foundation. Startled and appalled was my reaction to
the ingredient information I uncovered…. so many intimidatingly multi-syllabic chemicals and potential
carcinogens…some even cleverly disguised. Hmmmm…. perhaps if I
visit the upscale department store cosmetics counter and pay
top dollar, I’ll find much purer ingredients. Of course, this
was not the case.
So began my quest for the "perfect"
cosmetics. There just had to be a viable natural alternative. What I stumbled upon was the unspoiled natural beauty and
simplicity of loose minerals. Being a very dry skinned gal who
never reached for anything even remotely resembling a powder,
I had my reservations. I was absolutely amazed and delighted
at how fresh and natural my skin looked after applying the
minerals. This is when all the "tweaking" began. Creating new
colors and formulations was not only challenging, but a
wonderfully creative outlet as well. After all, there
certainly must be millions of colors in the world. It would
have been so tempting to formulate hundreds of eye shadows,
but I needed to revisit my original objectives.
nineteen-year applications engineering career in the
industrial abrasives industry, I longed for a career change
and thus Ennvoy Mineral Cosmetics was born. I began my small
venture with the typical doubts and fears…..would women like
my products? Was this a viable full-time business? Most
fortunately, I have been blessed with wonderful customers and
it is truly rewarding to receive their positive feedback about
my products. What a joy it now is to wake up each day and look
forward to doing what I truly love. My previous experience in
the world of abrasives was also quite helpful and applicable,
as many of the abrasives that I had worked with were composed
of minerals. Also with the many years of grinding experience
that I had, I was also able to develop unique manufacturing
techniques and efficient grinding processes not typically used
in the cosmetics arena.
to hear a little more about your 19 year career applications
engineering job. I'm not sure that I even know what that
means. How did you get into that field and what did you do in
Actually, I got into that field quite by accident. What
I really wanted to be “when I grew up” was an opera singer.
While attending school, I took on a part-time job at a company
that supplied industrial cutting tools such as drills and
grinding wheels to manufacturing companies. What was to
be a short-term, part-time stint turned into 19 years in no
time! Before I knew it, I was learning just about every
job within the company and then was put on the road as their
Abrasive Specialist, which meant that I traveled to various
manufacturing facilities including foundries and engine
manufacturing plants, where I observed their operations and
applications and recommended the appropriate abrasives needed
to achieve their specific metal finishing requirements.
Although I loved my job, I was truly ready to try something
new and different. Needless to say, I never did become
that famous opera singer!
been the mission of your company?
…..Back to my
original vision. I did not want to create a myriad of products
just for the sake of having quantity. I felt that it was much
more important to have well thought-out and consistent
products rather than sheer volume. I didn’t want to put myself
(or more importantly, my customers) in the position where
items were not available for immediate shipment. I wanted to
ship 6 days per week and commit to shipping orders out within
48 hours of receipt. I also wanted to offer free shipping, as
all of my mineral products are relatively lightweight. So, in
a nutshell, my mission was to create carefully considered
quality products to be shipped in a timely fashion. I spend
considerable time developing and testing new products, but I
feel this is very important.
How did you
go about investigating mineral cosmetics?
Fortunately, I really like to do research, so, I
gleaned a lot of information from the internet, read books,
spoke to others in similar businesses, and accepted that this
is a constant learning process. Much of the learning process
was through trial and error and experimentation and learning
what things worked and didn’t work. I have “mineral mountains”
of experiments that didn’t work out! I think you really learn
a lot from making mistakes. I also learn a lot from my
customers about what works well for them. Everyone’s
skin and preferences are different, so, I always appreciate
have any mentors or role models around you that introduced you
to all-natural beauty, health and/or mineral cosmetics?
Deb Medina, of Monave, has always been an inspiration
to me, always helpful, informative, and encouraging. I
admire her commitment to and passion for natural products.
of products do you make?
The Ennvoy Mineral Cosmetics line
Mineral Eye Shadow
Silk Finishing Powder
Rice Setting Powder
field of all-natural beauty always appealed to you?
I can’t say that I was always interested in all-natural
beauty; quite frankly, I never gave much thought to the
ingredients in the products that I was putting on my face.
It wasn’t until I developed allergies and started having
strange reactions to my usual skincare products and cosmetics,
that I began exploring the possible causes and educating
myself on various ingredients.
do you have for the future of your company?
In addition to my 2 current website venues, I would
also like to market my products in spas that specialize in
natural, holistic treatments.
do you see for the future of all-natural beauty?
I believe that interest and awareness will only
increase. I see a real trend of “getting back to
basics”, not only in skincare and cosmetics, but also in
balancing the many external factors that can adversely affect